We believe that a human being is like a crossbow.
Your body is the bow. Your head is the arrow. You are Mr.Crossbow. Choose your target!



Who really is Mr.Crossbow?

The face that hides behind Mr.Crossbow is a face that resembles all of us. Mr.Crossbow transfers through his brand many traits that are common in empowerment with both males and females.


If you see yourself as a bold, strong and adventurous person or you seem to lack some of those traits, then in both cases Mr.Crossbow is there to support that. Mr.Crossbow does not just stand as a brand who uses a bow and an arrow in symbolizing their brand, they actually stand behind empowering and making people feel empowered and confident when they wear it.



The cap collection has an arrow symbol, while the rest of the apparel collection has a bow symbol on the back, which makes Mr.Crossbow achieve their visual appearance supported by their argument of it being a “Crossbow”.


The bow and the arrow create a form of a crossbow which makes the connection to something mysterious and hidden which, in fact, adds the deeper meaning to our brand. Shooting from a crossbow requires inner peace and discipline, on the other hand, the arrow symbolizes speed, precision and determination, which represents the principle of power.


Mr. Crossbow products emphasize the inner strength of a person. He encourages other people to think positively, to pursue their dreams and express their strength. He is independent, decisive and self-assured. He is successful, inspired by life and optimism.


We are divine beings, that need to be nurtured and understood, and with our clothes we want to further emphasize and encourage our customers. The outward appearance is just a picture of the inner discipline and elegance of a leader.


The story of Mr. Crossbow is a story of power. It does not begin with taking, but with creating. One product is not the end of a successful collaboration, but the beginning. The customer is in harmony with what he is wearing, and that is the message for you:

"Choose your target"!